Sarah Williamson

December 22, 2020

  With more than 15 years of experience creating and implementing strategic PR programs for entrepreneurs and education organizations, Sarah Williamson, and her team at SWPR Group, support ELI’s thought leadership efforts with an emphasis on blog content strategy and development. Her Build Momentum podcast is a must-listen for anyone in the education sector looking to elevate their brand. Sarah has a bachelor’s degree in journalism and public relations from Northern Arizona University and is…

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Dave Cross of Erie, PA

Dave Cross

June 24, 2019

For more than a decade, Dave Cross has served as a seventh- and eighth-grade social studies teacher at Strong Vincent Middle School in Erie, Pa. During the 2017/2018 and 2018/2019 school years, Dave tested a 10-week version of ELI’s Ice House Entrepreneurship Program for his seventh-grade students.  As a result of the pilot’s success, Dave is working with ELI on a middle school edition of the program. Dave resides in Millcreek, Pa., with his wife…

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Gary Schoeniger

September 16, 2014

     Author and entrepreneur Gary Schoeniger has emerged as an internationally recognized thought leader in the field of entrepreneurial mindset education and training. Gary is the co-author of Who Owns the Ice House? Eight Life Lessons from an Unlikely Entrepreneur, an international bestseller described as “required reading for humanity.” Drawing from decades of research, Gary led the design and development of the original Ice House Entrepreneurship Program through a partnership with the Ewing Marion Kauffman…

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Rob Herndon

August 1, 2016

     President Rob Herndon is responsible for client engagement, new product development, thought leadership and training. With degrees in Astronautical Engineering and Systems Management, Rob spent over eight years in education at the university, community college, and high school levels as well as twenty-one years as a United States Air Force officer.  In his varied roles as an engineer, pilot, commander, faculty member and associate dean, Rob positively impacted hundreds of colleagues and students that…

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Joanie Weber

October 1, 2014

    Director of Training & Operations Joanie Weber is responsible for coordinating ELI keynote, workshop, and training services as well as the oversight of ELI operations, human resources, and finances. Prior to joining ELI in 2014, Joanie earned her B.A. in Entrepreneurship and Marketing from Kent State University and served as a research intern for the Burton D. Morgan Foundation in Hudson, Ohio. She worked to gain a deeper understanding of business plan competitions, identify…

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