by Ed Catmull with Amy Wallace
Creativity, Inc. is a manual for anyone who strives for originality and the first-ever all-access trip into the nerve center of Pixar Animation – into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about creativity – but it is also, as Pixar cofounder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible”.
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