The Brand Called You

Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here’s what it takes to be the CEO of Me Inc. Written by Tom Peters, The Brand Called You outlines the idea that all workers (receptionists to CEOs) must be in control of their own careers. Sixteen years after publication in Fast Company, Tom’s article is still the go-to resource on the subject.