“Service Design 101”

Originally posted in our February 2023 Top of Mind Newsletter.

The line between product and service has become a continuum in recent years, and as such, we have to adjust how we conceptualize new ventures. As the services organizations provide become more complex, there is a potential strain on both the end user and the team propping up the internal process.

Enter service design. “[L]eaving services to individual talent and managing the pieces rather than the whole make a company more vulnerable and creates a service that reacts slowly to market needs and opportunities.”  

For those learning to think like entrepreneurs, there is much wisdom in considering service design as opposed to designing a service. By thinking about the “backstage” processes, we can significantly improve the end user’s experience, therefore offering more value to everyone involved.

Think about it