“Empathy Mapping: The First Step in Design Thinking”

Originally posted in our March 2023 Top of Mind Newsletter.

So you’re setting out to test an assumption that you hope will solve a problem in the world that others will value. As we reflected in the previous article, it is important to start testing ideas rather than carefully planning, especially in the early stages of an idea. But knowing how potential users will interact with the concept is also essential.

If you’re establishing a new service, it is paramount that you do not assume what your customers need. Otherwise, you’ll end up with dissatisfied clients and few future prospects. So, how do you learn what people actually want and need? One simple yet effective tool is the empathy map.

Learn more about empathy maps and how to use them in this illuminating blog from the Nielsen Norman Group.

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