Supplemental Resources

“Getting Out of the Building: Customer Development”

How are we interpreting our situations? How are we thinking about where we are going? What do we think about the work we are doing? These are vital questions, but what do they amount to if we do not act on them. In entrepreneurship, theory becomes a reality when we step out and interact with the world around us. Like a painter capturing the mood of a scene they find evocative, an entrepreneur’s real power…

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