November 5, 2020

SERCAP to Launch Entrepreneurial Mindset Training Program in Virginia

Southwest VA – Southeast Rural Community Assistance Project, Inc. (SERCAP), a Roanoke, VA based 501(C)3 nonprofit organization, is partnering with USDA, Mountain CAP and the Entrepreneurial Learning Initiative (ELI) to bring the Who Owns the Ice House? Entrepreneurial Mindset Training Program to rural residents and communities in Southwest Virginia.

The Ice House Entrepreneurship Program is a cutting-edge program that expands on the lessons within Who Owns the Ice House? Eight Life Lessons of an Unlikely Entrepreneur.  It provides participants with intensive coursework geared towards developing the entrepreneurial mindset. The curriculum covers a variety of concepts, including: Power of Choice, Recognizing Opportunity, Ideas into Action, Pursuit of Knowledge, Creating Wealth, Building your Brand, Creating Community, and the Power of Persistence. Program participants will gain knowledge, develop skills, and get connected to resources that will enable them to improve their own economic self-sufficiency, and establish entrepreneurial opportunities in their communities.

Through a Rural Community Development Initiative (RCDI) Grant from USDA Rural Development, ELI will train staff from Mountain CAP (Community Action Program) in Marion, VA to become ELI Trainers, and will enroll at least 60 interested individuals from Smyth, Bland, and Wythe Counties into the program. SERCAP will provide training and technical assistance to both the Mountain CAP staff and the program participants to help them achieve their personal workforce development, entrepreneurship, and economic development goals and outcomes.

For more information or to enroll in the program contact SERCAP’s Special Projects Manager, Antwyne Calloway, directly at 540-345-1184 ext. 139 or via email at More information about SERCAP is also available by visiting SERCAP’s website or by liking SERCAP on Facebook, and by visiting SERCAP’s YouTube Channel: SERCAPWater.