In his research, Schoeniger found that much of the business is born without any associated cutting edge technology and its founders have little or no managerial experience. What characterizes the entrepreneur, according to him, is not the talent to plan or manage and, yes, the motivation. Understanding this is the first step in establishing an entrepreneurial mindset, regardless of the path one chooses: whether to start a business or to pursue a career.
Schoeniger leads the program Ice House, an unprecedented training offered by Sebrae Minas to its collaborators and partners. Read more here.