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Learn How to Think (and Act) Like an Entrepreneur
Many famous entrepreneurs appear to strike gold in their endeavors. Even if we hear the origin story of their success—they often took years filled with difficulty and multiple failures to get where they are—something is missing from the retelling. At a glance, this success looks like luck, a chance encounter with the right person or stumbling upon a solution.
But, as we have discussed previously, entrepreneurial thinkers are not simply lucky. Nor are they waiting for things to fall into their lap. Furthermore, their goals are rarely to make money, at least at first. Entrepreneurs are choosing goals that inspire them to continue, often with empathy at the heart of their drive. They are going out and talking to stakeholders, taking action to find meaningful solutions to problems others face. And they are building wealth beyond creating capital, be it through investing time and effort wisely, or creating a support network to leverage when solving a difficult problem. All of these strategies amount to compounding choices the entrepreneur is making. They choose their goal, they choose to act, they choose to invest rather than spend.
The compounding nature of these choices tends to act in their favor in myriad ways, some more obvious than others. Often, through the entrepreneurial process, new connections with people, places, and problems are made. When a meaningful connection is made, a spiderweb of possibility is created, where seemingly random events lead us to outcomes we might have never expected. In other words, the entrepreneur creates their own luck.
More on this in a moment…
The Four Types of Luck
When we talk about luck, we typically are referring to one of four things. As discussed in a 2019 podcast from Naval Ravikant, these four types of luck are:
1. Blind luck—“dumb luck”
Fate, fortune, the universe. Whatever we call it, dumb luck is when we get lucky because of factors completely out of our control. This is luck that cannot be sought, and it would not be advisable to wait for it.
2. Luck from hustling—“fortune favors the bold”
Entrepreneurs are often thought of as hustlers, constantly working hard and moving forward to reach their short and long term goals. If we understand entrepreneurs as those seeking and uncovering opportunities, these actions inevitably create chance connections.
These chance connections come from what the entrepreneur puts out, and those that find value in it. Now we can see that circumstances, which are affected by choices the entrepreneur is making, allow for more luckier occurrences to happen.
It should be noted that this kind of luck often aligns similar individuals, hence the web of possibilities that begins to emerge.
3. Spotted luck—“fortune favors the prepared mind”
As the entrepreneurial thinker becomes more adept in their field of work, position in a company, whatever it may be, they will tend to start to find more meaningful problems to solve for those around them. Some of these opportunities come from skills we have discussed before, but others come from a special attunement one develops when they are highly skilled in an area of work. From an associated blog by Ravikant et al, “you become sensitive to luck and that’s through skill and knowledge and work.”
Another way to look at this kind of luck is that through thorough preparation, an individual can become able to see a chance occurrence, a blind luck opportunity, that others would fail to see or act on.
4. Luck from your unique character—luck that finds you
This fourth kind of luck is complex and relates strongly to the situation a person puts themselves into, but also the hobbies they explore and the company they keep. More than anything, this luck derives from what we will call an individual’s brand.
A brand is not simply a logo and a slogan, especially when talking about personal brand. Personal brands are made from reliability, persistence, and hard work. The signals you put out into the world, the promises of your brand, act similarly to the forces of motion and preparation in the second and third kinds of luck. Whether you keep these promises, however, is what makes you reliable.
If you are the top of your field—or on your way to making a name for yourself—and someone stumbles into an opportunity they cannot capitalize on without someone like you to help, your personal brand is what signals to them that you are valuable. It is the hard work of going out to create value, and preparing yourself for the complexity of the world that can make you attract attention from others doing the same thing.
The Power of Connection
Here we can see those compounding connections, brought on by your individual choices and actions, that opens up the web of possibility. When you enter this web, it becomes as if you were destined to receive the chances that, through being reliable and persistent, you actually created.
As Ravikant says, “You created your own luck. You put yourself in a position to be able to capitalize on that luck. Or to attract that luck when nobody else has created that opportunity for themselves.” The entrepreneur appears to be many things at a glance. Preordained, destined for success, or innately more capable than others. But what is really going on is a subtle overlay of value-creation and branding.
Branding doesn’t come from empty promises, but by being reliable for the work you put into a project. As you prove you are what you say you are, your reputation builds. The intersection of reputation and living up to what the world says about you, that is what makes a brand, and what creates the luck that so many entrepreneurs enjoy.