I first met Gary Schoeniger at an Innovation Summit we started at Purdue University in 2016. We invited Gary to be a speaker and to serve on working groups to help us develop an innovation and entrepreneurship curricula for our college.

Gary was an outstanding contributor to the summit and gave what I think was the best presentation of all of our speakers at the summit.  Gary[‘s] breadth and depth of knowledge related to innovation and entrepreneurship is quite extraordinary.

Gary R. Bertoline, Dean and Distinguished Professor, Purdue Polytechnic Institute

If you are interested in starting a business, the book makes it easy, but for people who are not interested in starting a business, there are so many messages in the book that are easy and so impactful. Reading a book about someone who is marginalized and who has grown beyond it, is a message that everyone can benefit from.

Melissa Marts, Executive Director, Women’s Resource Agency

The Ice House program is all about understanding the mindset of successful small business owners and entrepreneurs. It doesn’t matter whether you are an established business or a prospective business, or even someone looking at ways to be a better employee, mindset makes a huge difference. And this is not something that is typically explored as part of a business planning course.

Mike O’Donnell, Executive Director, Colorado Lending Source

The Entrepreneurial Learning Initiative team has proven itself to Cisco. They created a world-class, multimedia course on the entrepreneurial mindset for the Cisco Entrepreneur Institute.

Dr. Vito Amato, Manager Systems and Content, Cisco Entrepreneur Institute

I want them to have skills, I want them to have a mindset, I want them to have the abilities to be able to hang in there and make it successful for them and that’s what I see this course providing for students … really sending them the message that it doesn’t matter your situation or circumstances, you can still be successful.

Dr. Andre Spencer, Superintendent, Harrison School District 2, Colorado Springs

I was very glad to encounter the Ice House concept at the Kauffman Foundation several years ago at a program sponsored by the Philanthropy Roundtable. As a philanthropist, I am proud to contribute to an effort that will create a transformational shift in mindset within our community.

Joe Woodford, Philanthropist, Community Leadership Fund

Anybody can do it…it doesn’t matter how old you are, it doesn’t matter what your job is, if you’re a student, if you work in government, if you work in the private sector, you can think differently and do something differently.

Dan Steever, Publisher, The Gazette

We want to make it a part of the entire psyche of Colorado Springs, we are open for business, we have an entrepreneurial mindset.

Mayor John Suthers, City of Colorado Springs

Once the entrepreneurial lightbulb goes on, the mystery is out of it. It’s not hard for someone to have an entrepreneurial mindset; I believe we are all wired for it. The Ice House Entrepreneurial Mindset training helps us realize just that.

Mayor Richard J. Berry, City of Albuquerque

I see this as a bold, new solution.

Dr. Lance Bolton, President, Pikes Peak Community College

ELI’s workshops were some of the most eye-opening learning experiences I have encountered. Their strong message on a redefined approach to entrepreneurship made an everlasting impact.

Ramina Murshudova, U.S. Embassy, Baku

This is some of the most exciting, impactful curriculum I have ever taught.

Tom Darling, Division Manager, The City of Albuquerque Public Service University

If students learn that…they have choices to better their life, they are more apt to own their educational process and become active directors of it, rather than a bystander simply meeting course requirements.

Theresa Allyn, Ice House Faculty, Edmonds Community College

There is only one word to describe the Ice House training that I attended: transformative. I confess that I went into training with a skeptic’s mind. I now understand that we have the opportunity to help people rewire their thinking and empower them to take charge of their own lives. More importantly, I now understand that sharing the Ice House entrepreneurial concepts with PPCC students will have an impact on the college community that creates a ripple effect into our city and possibly our world. We have a tremendous opportunity before us that could potentially change the culture of our college and sharpen our focus – I can’t wait to begin!

Janet Nace, High School Concurrent Enrollment Coordinator, Pikes Peak Community College

It was an amazing few days that was a life changing experience at the Kauffman Labs. We were privileged to spend time and share ideas about education and entrepreneurship with some of the great thought leaders from around the world.

Warren Munick, Economics Faculty, Pikes Peak Community College

I start to see that shift, some of them see such a shift that they change their majors, some of them change their attitudes about the class and about school, and some of them start to change who they are as a person.

Dr. Regina Lewis, Faculty, Pikes Peak Community College

We just finished our second class with IHEP and our students absolutely love it!  We teach it as a hybrid, using the computer portion and an in-class portion to bring everything together.  We also use local entrepreneurs to serve as guest speakers/motivators for our students and it seems to work perfectly.

Eric Heiser, Business & Computer Technology

The Ice House Entrepreneurship Program has given our students the foundation they need in order to build meaningful businesses that have the potential to change their lives. It changes the way students, faculty and our community view entrepreneurship.

James (JJ) Williams, Department Chair, Entrepreneurship, Hudson Valley Community College

I learned of the Ice House program at NACCE in 2011 and started my first class of Entrepreneurial Mindset, using Ice House, a year ago in August 2012. Wow, what a difference.  

Jim Correll, Independence Community College

Out of all the ways I have changed within this semester my personal vision is the most surprising to me. Everything from work, friends, and family has been changed. Finally, I came to the conclusion that I needed to quit my job…After hearing the stories from the entrepreneurs I changed the people in my life so that I could have a support group that actually supports me.

Jenna, Student, Pikes Peak Community College

I know that my success in my three other courses is a direct result from what I learned in this course…This course has also allowed me to realize the value of dedication and perseverance.  My personal vision has evolved from lacking confidence and understanding of what I was capable of to courage and determination.

Sheryl, Student, Pikes Peak Community College

I’ll admit that going into this class I was just coming out of a very dark place. However, I believe this class is the cause of a big turnaround for me and has brought me back into academics with a new, more positive light…I have a drive now to get my degree and a better idea of where I want to go when I have it. The fact that this entire class was focused on changing my mindset has kept me in not just for this class but all of my other ones as well.

Corey, Student, Pikes Peak Community College

Having live, real people share their journey is amazing. The entrepreneurs gave of themselves from such a real place, it couldn’t help but impact my thought process and how I was thinking. They all had a different perspective, they all came from different industries, and they all had different upbringings, surroundings, and life experiences.

Darleen Daniels, Ice House Participant, Small Business Development Center


As an MBA, I have learned more in three weeks of this course about entrepreneurship than I did in 6.5 years of school.

Sheena Thompson, Student, Clemson University

I seriously believe this book has changed my life. I couldn’t put it down. I feel like I read this book at exactly the right time in my life.

Mathew M., Student, Montclair State University

This class should be a mandatory class to pass to graduate.

Leonardo P., High School Student

It’s really helped me go beyond expectations instead of going for the regular classes where they spoon feed you the information, … it really helps me go out there and get the information myself.

Elisia F., High School Student

You must become entrepreneurs of your life. And when I heard that, I had already started the shift but that was the last little kick that shifted me over to really understanding that this is a mindset that is successful for life.

Steven Holmes, Student, Pikes Peak Community College

Ice House is reinventing the way we make ourselves successful, you have to think outside of the box, go that extra step, think about new ways to innovate, and I think that is going to be the marker of the next few generations.

Crystal Haynes, Student, Pikes Peak Community College

Best learning experience ever!

Marjorie Bostwick, Single Moms Revolution Entrepreneurship Foundation

Well done! World changing program!

Melissa Evens, Purdue University

I loved every second and hung onto every word!!!

Alexandria Bonaquisto, Utah State University Eastern

I have been a student of self-improvement and business development strategies for many years, but the Ice House program has made the most impact in the shortest amount of time compared to other books I have read and courses I have taken. I thought I was about to engage in an exercise in entrepreneurial readiness. Imagine my amazement to learn I was taking a course in how to repair the human soul though self empowerment. I won’t gush, but it was really that impactful for me.

Ice House Graduate, Student

Not only was Gary’s message about grassroots entrepreneurship engaging and infectious, it is perhaps the most needed approach for getting the US economy and the developing world on track by fostering bottom up solutions that empower people to take charge of their lives and boost their local economies.

Steven Van Yoder, 2013 Global Entrepreneurship Congress

I stumbled on the Ice House Curriculum and thought I found the holy grail. It’s culturally relevant, accessible on many levels, and draws on the principles of effectuation which are being used in the top college entrepreneurial programs.

Robert Schwarz, Executive Director - Level Playing Field Institute

The Ice House Entrepreneurship Program “method” is wicked awesome. It turns the age-old misconceptions about entrepreneurism upside down and destroys the paradigm.

Gina L. Kinchlow, MBA

The Ice House Entrepreneurship Program is redefining how entrepreneurship education is being taught in classrooms and communities throughout the world.

Thom Ruhe, President and CEO NC Idea, Former VP Entrepreneurship - The Kauffman Foundation